FocusCatalyst
Guided Brainstorming for Innovators
Book
The latest edition of the book, FOCUS. The Catalyst for Innovation is now available.
Read:
The Foreword by Michela O’Connor Abrams, President, Dwell Media.
The Introduction, “Business Storms and Brainstorming.”
If you’d like to order a copy, you can buy it here for $15.95 plus $4.00 shipping and handling.
But if you’d like a free PDF of the book, just sign up for the FocusCatalyst Guided Brainstorming Newsletter below and it will be emailed to you.
Use the link above to sign up for one or more of the following:
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1. FocusCatalyst Guided Brainstorming Newsletter. Includes free emailed PDF of FOCUS. The Catalyst for Innovation. Guided Brainstorming for Innovators.
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2.FocusCatalyst Brainstorming Salon Invitation
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3.FocusCatalyst “Request for BLUES” Free Email Service
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4.FocusCatalyst Guided Brainstorming FocusTours to Sausalito and to Yosemite Information
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5.FocusCatalyst Guided Brainstorming Webinar Information
FOCUS. The Catalyst for Innovation Guided Brainstorming for Innovation
I am on the San Francisco Board of a wonderful national organization, Playworks, the only nonprofit in the US to send trained, full-time coaches to low-income, urban schools, where they transform recess and play into a positive learning experience. A portion from the sale of every copy of my book goes to Playworks.
Photos:
Recess at a Playworks school, left & below Playworks’ founder, Jill Vialet, 2nd from right. Playworks’ SF Executive Director, Ellen Goodman, far left
Scroll down for a great video of
Playworks’ founder, Jill Vialet, speaking at TEDx San Francisco. A must-see video and well worth a watch through of the full 18 minutes.
Praise for
FOCUS. The Catalyst for Innovation.
Guided Brainstorming for Innovators.
“There is never enough time to step back from your business and examine your goals, test your vision, fine tune your mission or uncover new opportunities…but that is what it takes to innovate.
“As someone who loves creating new products, platforms, services and pretty much everything else the Dwell brand allows, I found a path to success through Guided Brainstorming with Betsy Burroughs.
“She is exceptionally good at getting inside a business' core focus and figuring out how to leverage that into a meaningful market positioning campaign."
Michela O’Connor Abrams
President
“Powerful forces are transforming how we live and play, placing unprecedented demands on how we design, construct and operate our built environment. We need bold thinking, new solutions, fresh approaches.
“Betsy's innovative Guided Brainstorming techniques should become standard practice, helping us to harness the power of innovation to meet our industry's rising social and environmental obligations.”
Kirsten Ritchie
PE, LEED® AP
Director of Sustainable Design
"Betsy's book is fun, adventurous, rebellious, practical, and chock-full of terrific hands-on tools that we all can put to work right away. Betsy, you're the best!"
Alan M. Webber
Cofounder
