FOREWORD By Michela O’Connor Abrams, President, Dwell Media There is never enough time to step back from your business and examine your goals, test your vision, fine tune your mission or uncover new opportunities…but that is what it takes to innovate. As someone who loves creating new products, platforms, services and pretty much everything else the Dwell brand allows, I found a path to success through Guided Brainstorming with Betsy Burroughs. It all seemed far too simple and yet the magic was in the simplicity. Unlocking intuition and creating those aha! moments is what it’s all about. Now I find myself using her methods as a matter of practice when creating anything new. I rarely get bogged down with a problem for long and since time is my most precious resource, Guided Brainstorming techniques are my best friends. Fast, easy and they work. There are no other innovation tools I could recommend more than these FocusCatalyst Guided Brainstorming techniques.

FOREWORD

By Michela O’Connor Abrams, President, Dwell Media

There is never enough time to step back from your business and examine your goals, test your vision, fine tune your mission or uncover new opportunities…but that is what it takes to innovate.

As someone who loves creating new products, platforms, services and pretty much everything else the Dwell brand allows, I found a path to success through Guided Brainstorming with Betsy Burroughs.

It all seemed far too simple and yet the magic was in the simplicity. Unlocking intuition and creating those aha! moments is what it’s all about.

Now I find myself using her methods as a matter of practice when creating anything new. I rarely get bogged down with a problem for long and since time is my most precious resource, Guided Brainstorming techniques are my best friends.

Fast, easy and they work. There are no other innovation tools I could recommend more than these FocusCatalyst Guided Brainstorming techniques.