Betsy Burroughs, president of FutureCatalyst, has over 25 years experience in marketing, advertising, sales and publishing.

She has marketed products ranging from Informix software and NEC semiconductors to Sun-Maid raisins, Zee paper towels and Purex—working in account management at leading advertising agencies including Foote, Cone & Belding; D'Arcy-McManus Benton & Bowles; and TFB/BBDO. She has held sales and sales management positions at both International Data Group (IDG) and CMP.

At both her own advertising agency and at her marketing consultancy, her clients have included Google, Dwell Magazine, Linguastat, Business 2.0 Magazine, Online Community Report, Ziff-Davis Magazine Networks, CNET Networks, TechRepublic, EDN, Design News, Electronic News, Electronic Business, The Home Book, Broadcasting & Cable Magazine, IDG Executive Forums, The Millennium Project, The Tech Museum of Innovation, Meritage Skin Care and Redken Haircare.

She has held vice president roles at a number of companies including InfoWorld, Satmetrix and coworking pioneer, Gate 3 WorkClub.

She serves on the board of the Waldzell Meetings, A Global Dialogue for Inspiration, held every year in Lower Austria.  Speakers there have included architect Frank Gehry, His Holiness the Dalai Lama, Warren Bennis, artists Christo and Jeanne Claude, authors Isabele Allende and Paulo Coehlo, many Nobel Prize winners and more.

She is on the Advisory Board for Linguastat, Inc. a revolutionary semantic Web company.

She is a member of the World Future Society and a member of the Silicon Valley Node of the Millennium Project—a United Nations-affiliated think tank that produces the annual international State of the Future Report.

As Vice President of Marketing for InfoWorld Magazine, she created the InfoWorld Futures Project and recruited an advisory board that included some of the leading futurists and thinkers in the country including Paul Saffo, John Seely Brown, Jaron Lanier, Geoffrey Moore, David Kelley and more.  

Also at InfoWorld, she negotiated their sponsorship of Paramount Pictures' Las Vegas Star Trek attraction. She cites as one of her greatest thrills going on the set of Deep Space Nine—twice.

Betsy Burroughs is a graduate of the University of California at Davis with a degree in English.