NOTE: This site is in design transition.  The old site design is awful.  I put it together really fast because my book was going to all the attendees at the Waldzell Meeting in Austria. I will be gradually adding other pages in the new design. So... don’t be shocked when you click through on a link and get the old design!

Welcome to FocusCatalyst, the website for the book, FOCUS. The Catalyst for Creativity.  You can get a free PDF of the book by signing up for my enewsletter here (or you can buy the hard copy here.)

Who am I and why am I doing this?

I’m a branding consultant with over 25 years experience in marketing, advertising and sales. 

I first came up with the techniques in my book over 15 years ago to better get “at” what my corporate clients knew but that they are just too close to to use to their own advantage.

The techniques worked so well with my corporate clients that one day I tried one on myself to help me solve a problem. 

That worked so well, I started to do it for my friends.  Then they insisted I write a book about the techniques.  So...here I am.

In the meantime I was VP at the pioneering coworking place, Gate 3 WorkClub in the San Francisco Bay Area in 2004 and 2005. (It was a great idea that was just ahead of its time.)

That experience solidified my passion for wanting to help others who work at home like I do.  And who sometimes go CRAZY doing it even if we love it most of the time.

And it turns out that the same techniques I use with my current branding clients work extremely well to help others who work from home alone.

So whether you are interested in working with me to discover branding for your company, products or services that gets you, your company and your clients excited about what your company has to offer or...

You want to discover ways to work from home alone without going crazy, take a look through this site.

The book features seven FocusCatalyst techniques--all designed to help you use rebellion and adventure to make your work--and life--more effective, creative..and fun.

I made the book a short, fast read on purpose. I’m writing a series of short books because I think a lot of us nowadays suffer from what I call “Perceived Achievement Deficit Disorder.” 

We get a lot done but we don’t feel like we get a lot done.  I find finishing a book (even a short one like mine that you can read word-for-word in 45 minutes) feels great.  And helps to offset “Perceived Achievement Deficit Disorder”  :)

You can get a free PDF of the book emailed to you by signing up for my enewsletter here (or buy the hardcopy here) or if you’d like to quickly read a few book excerpts, take a look at these sections:

Table of Contents

Is This Book for You?

Your “Search Engine” Brain

The Path of Least Resistance.

Also, for those of you reading the whole book, click here for the link to the 1999 Harvard University study, titled “Gorillas in Our Midst. Inattentional Blindness for Dynamic Events” referred to on page 60.